Meta PartnerGoogle PartnerFor staffing agencies

Predictable candidate volume, every week.

JobFuel is the performance platform for staffing agencies. Push job campaigns live on Meta and Google in minutes, get qualified candidates in daily and sync directly with Bullhorn, Carerix or Recruitee.

Free account, first campaign live within 30 minutes.

Volume per sectorFlex pool builderATS syncRapid scaling
3.4×
More candidates
−42%
Cost per lead
10 min
To live campaign
Campaign dashboardLive
Total spend
€48,2k
+12,4%
Candidates
1.284
+318
Cost per candidate
€37,5
−18%
Active campaigns
27
6 clients
Pipeline
MetaGoogle
New
312
Qualified
184
Contact
96
Interview
41
Hired
12

Connected to the channels and data signals staffing agencies already need.

We use platform-compliant signals, funnel data and recruiter feedback to help Meta learn which candidates are more likely to apply, qualify and get hired, within Meta, Google and GDPR rules.

JobFuel recruitment advertising platformJobFuel
Meta and Google partner status. Other logos are shown as data and media ecosystem signals. Availability depends on platform policy and compliance.
Customer story · Healthcare

How ZorgPeople sourced 60 healthcare candidates in 2 months.

ZorgPeople places certified care workers, healthcare assistants and nursing students — a real niche where standard job boards break down. With JobFuel they built targeting, funnel and pipeline that actually works for healthcare roles.

Read the full story
Sourced via JobFuel: certified care workers, healthcare assistants & nursing students, with targeting that learns per profile.
★★★★★

"I think this is the most advanced thing you can do on Meta if you're sourcing candidates. In 2 months we already had 60 candidates and 200 to 300% more conversations than before."

Luuk Wijnja
Luuk Wijnja
Founder ZorgPeople · zorgpeople.nl
60
candidates in 2 months
200–300%
more conversations
April '26
live with JobFuel
Benchmarks

Why sending pipeline data back to Meta works.

External benchmarks from Meta and SmartRecruiters show what happens when ads learn from real hires instead of just applications.

–15%

Average lower cost per quality lead (candidate)

Sending CRM and pipeline signals back to Meta lets the campaign optimize for quality (a lead here is an applying candidate), not just for form fills.

+76%

More qualified leads (candidates)

When Meta is trained on qualified leads (candidates who meet the requirements) instead of only lead volume, the quality of applicants improves significantly.

26% faster

Shorter time-to-hire with AI-supported recruitment

Smarter filtering, better follow-up and more structure in the recruitment process can improve hiring speed.

1 central overview

For recruiters, hiring managers and operations

All pipeline data lives in one place, so teams can steer with data instead of stitching systems together.

Based on external benchmarks from Meta and SmartRecruiters. JobFuel uses the same principle: pipeline data sent back to Meta so campaigns optimize for qualified candidates instead of just applications.

The platform

We run the whole flow: from job ad campaign to candidate in your inbox.

JobFuel gives staffing agencies the campaign infrastructure they'd otherwise need a full marketing team for. Build ads per sector, launch funnels, qualify flex candidates and push straight to your ATS. All from one dashboard.

Campaign Builder

We launch your vacancy campaign on Facebook and Instagram, fully set up and ready for applicants.

1. Creatives2. Targeting3. Review

AI Ad Copy

Our own AI model, trained on 1,000+ vacancy campaigns, writes conversion-focused copy. Our designers create the matching ad visuals.

Variant #1

Candidate Pipeline

See every applicant, answer, source and status in one clear recruitment pipeline.

New
Fit
Call
Hire
Reject
FREE

Careers page

You get a complete careers page with your logo, colors and all your jobs in one place. Candidates land on it straight from our campaigns and apply in one click. Other providers charge €2,000 to €5,000 — with us it's €0.

The problem

Most recruitment ads are guesswork. JobFuel turns it into a system.

Traditional advertising
One-off ads
Generic targeting
No feedback loop
Manual testing
Low-quality applicants
No overview
Learnings disappear
With JobFuel
Proven staffing structure
AI ad and funnel creation
Meta and Google learning loop
Candidate quality feedback
Enriched targeting data
Pipeline overview
Campaigns keep improving
How JobFuel works

From vacancy to qualified candidates in one flow.

1

Add your vacancy

Role, region, salary, requirements, benefits and candidate criteria.

2

Build the campaign

You provide the input. The AI writes the ad copy. You choose audiences, creatives and funnel questions.

3

Launch on Meta and soon Google

Campaigns go live via the JobFuel advertising infrastructure.

4

Capture and qualify

Candidates apply through optimized funnels with qualification questions.

5

Train the targeting model

Structured performance and quality data flows back to the platforms.

6

Scale what works

The system learns which audiences, hooks, regions and platforms perform best.

Data loop
Candidate outcomes flow back into Meta and Google targeting.
HiredRecruiter feedbackQuality signalTargeting
The pipeline

The pipeline that teaches ad platforms what a better candidate looks like.

Most campaigns stop learning after a click or a form. JobFuel goes further. Candidate answers, funnel completion, recruiter feedback and hire outcomes are structured in the pipeline and used to improve future targeting.

1Impression
2Click
3Application
4Qualification
5Recruiter review
6Interview
7Hired
8Feedback signal
9Model training
10Better targeting
Quality feedback
Mark candidates as qualified, not qualified, contacted, interviewed or hired.
Platform training
Send stronger signals back into the campaign structure — not just leads.
Better candidates
From cheap applicants to usable applicants.
Recruiter in control
The recruiter stays in charge; JobFuel provides the infrastructure.
Targeting intelligence

We know which people want to work on which jobs.

JobFuel uses AI, campaign data and external audience signals to help targeting models understand who's more likely to respond, qualify and get hired. The result: not just more applications, but better learnings across every campaign.

  • Income targeting signals from providers like Mastercard
  • Behaviour and interest signals from platforms like Amazon
  • Media and entertainment audience signals from Netflix and Disney+
  • Platform behaviour from Meta, Facebook, Instagram, Google, Google Ads
  • Recruitment funnel behaviour from JobFuel itself
  • Candidate quality feedback from the recruiter

Availability of data signals depends on platform policy, campaign setup, market and compliance.

Candidate intelligence engine
Live
Demographic signals
+20.0%
Location and radius
+18.5%
Income indicators
+17.0%
Behavioral intent
+15.5%
Platform engagement
+14.0%
Funnel answers
+12.5%
Recruiter feedback
+11.0%
Hire outcome
+9.5%
Candidate profile model
Composed of 8 layers, refreshed daily
Product

Everything staffing agencies need to launch and manage candidate campaigns.

Ad Builder

Upload creatives, generate copy, create variants and build campaigns.

Upload 1:1
Upload 1.91:1
Upload 9:16

Instant Form Builder

Create qualification forms with your own questions, requirements and filters.

Qualification form
Own transport?
Availability 32+ hours
Diploma level

Campaign Dashboard

Track spend, candidates, cost per candidate, active campaigns and budget usage.

Spend
€12,4k
CPL
€31
Candidates
402
Hires
9

Candidate Pipeline

Move candidates through the recruitment process and keep your team aligned.

New
Suitable
Interview
Hire
Rejected

Wallet and Spend Control

Top up budget, control spend and see exactly what goes to the platforms.

Wallet balance
€8.420,50
€5.200 spent€8.420 remaining

AI Campaign Assistant

Use AI trained on high-performing staffing ads, funnels and recruitment messaging.

Suggested hook
"Work in healthcare with your own schedule, 32+ hours, in your region."
Audience angle
Switchers from retail, 25 to 45, 15km radius
FAQ

Frequently asked questions

Yes. With JobFuel any staffing agency can run Meta and Google ads without being a Meta Ads expert. Sector funnel templates let you go live within 30 minutes.